36
felt tape
Skip itPrices mostly outside the sweet spot ($6.86–$13.76) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$196K$196K/yr · 244K searches
Review moat
Okay2,930.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad$6.86–$13.76cheapest to priciest tracked listing — scored on the share inside $15–$100