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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$75.28avg listing price — sweet spot $15–$100
Price range
Good$36.11–$130.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,140.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 8K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price