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farmhouse night light
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.88–$26.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,005.51avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 87K searches
Brand share
Bad97%top-5 brand share — brand-locked demand