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farmhouse lighting
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Competition
Incredible17%top-5 click share — an open shelf
Review moat
Great433.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great$90.76avg listing price — sweet spot $15–$100
Price range
Okay$23.69–$285.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$98K$98K/yr · 358K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale