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fall night light
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+518.4%90-day search growth — must beat 0% to launch
Review moat
Great223.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$6.47–$28.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 53K searches