61
fake fire
Worth a lookShows a sweet-spot price point ($27.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.38avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.81–$125.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good765.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$213K$213K/yr · 460K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand