45
f13t5cw fluorescent bulbs 21 inch
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.44avg listing price — sweet spot $15–$100
Price range
Great$12.70–$24.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good991.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$122K$122K/yr · 41K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-15.9%90-day search growth — must beat 0% to launch