16
ez home door lock
Skip itA small market ($642/yr) — this niche doesn't clear our bar today.
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.14–$17.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,428avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-25.9%90-day search growth — must beat 0% to launch
Market size
Bad$642$642/yr · 1K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns