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ez flow air filters 20x20x1
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.81avg listing price — sweet spot $15–$100
Price range
Incredible$29.49–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+78.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 13K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,751.75avg incumbent reviews — the moat a new listing must climb