51
exterior paint
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.0M$1.0M/yr · 708K searches
Price range
Good$5.06–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad17,663.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand