43
exterior door
Skip itPricing outside the sweet spot ($564.11 avg) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Market size
Good$650K$650K/yr · 1.0M searches
Review moat
Good965.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$8.10–$3208.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$564.11avg listing price — sweet spot $15–$100