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55

extension cord 20 ft

Worth a look

Shows searches that convert (14.4% search→purchase), but strong incumbent ratings (4.8★) keeps it on the watch list.

Market size 70Growth 41Conversion 97Competition 36Returns 74Price range 76Avg price 79Brand share 54Review moat 21Quality gap 15

Conversion

Incredible14.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.67

avg listing price — sweet spot $15–$100

Price range

Great$8.55–$36.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Good$724K

$724K/yr · 301K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,054.81

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Reviews