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extended strike plate
Skip itPrices mostly outside the sweet spot ($5.25–$14.03) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,102.59avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$41K$41K/yr · 82K searches
Price range
Bad$5.25–$14.03cheapest to priciest tracked listing — scored on the share inside $15–$100