42
extendable level
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Review moat
Great206.64avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$188.36avg listing price — sweet spot $15–$100
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$70K$70K/yr · 31K searches
Price range
Bad$10.98–$477.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale