55
exit signs with emergency lights
Worth a lookShows a $2.0M/yr market, but soft demand (-9.6% this quarter) keeps it on the watch list.
Market size
Incredible$2.0M$2.0M/yr · 344K searches
Avg price
Great$65.11avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Great391.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$17.58–$246.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Signals High Price