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etekcity smart plug
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Price range
Great$9.72–$36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Review moat
Bad22,047.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 11K searches