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epic water filter replacement
Worth a lookShows searches that convert (12.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$56.09avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great482.92avg incumbent reviews — the moat a new listing must climb
Price range
Good$28.91–$138.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$327K$327K/yr · 49K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price