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energy monitoring smart plug
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.75avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$10.78–$179.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$178K$178K/yr · 106K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad5,181.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand