51
emery cloth
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great176.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Price range
Good$5.76–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$331K$331K/yr · 218K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality