47
emergency water
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$33.52avg listing price — sweet spot $15–$100
Price range
Great$8.99–$69.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$347K$347K/yr · 270K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,857.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.9%90-day search growth — must beat 0% to launch