52
emergency stop button
Worth a lookShows a thin review moat (130 avg reviews), but soft demand (-8.5% this quarter) keeps it on the watch list.
Review moat
Great130.04avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.85avg listing price — sweet spot $15–$100
Price range
Great$8.45–$110.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$126K$126K/yr · 111K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch