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emergency night lights for power failure
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$24.31avg listing price — sweet spot $15–$100
Price range
Great$9.27–$49.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,185.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Market size
Bad$20K$20K/yr · 30K searches