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emergency exit sign
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$42.38avg listing price — sweet spot $15–$100
Review moat
Great340.57avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.57–$124.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 32K searches