50
electrical plug
Worth a lookShows low returns (0.8%), but soft demand (+3.4% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,278.55avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.71–$25.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$249K$249K/yr · 266K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Growth
Okay+3.4%90-day search growth — must beat 0% to launch