60
electric screwdriver
Launch itA $7.7M/yr market growing +3.7% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$7.7M$7.7M/yr · 5.0M searches
Avg price
Incredible$40.14avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Good$14.21–$148.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,961.06avg incumbent reviews — the moat a new listing must climb