40
edc pouch
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$6.80–$44.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,784.35avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$107K$107K/yr · 565K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale