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ecobee wall plate
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great215.1avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.68avg listing price — sweet spot $15–$100
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Price range
Okay$7.84–$20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 58K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad13.3%return rate — above 5% kills the launch gate
Signals High Returns