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easter lights
Skip itSoft demand (-97.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$12.87avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,297.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.91–$19.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$51K$51K/yr · 394K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand