50
e27 led bulb
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Price range
Great$6.96–$86.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.27avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Okay2,221.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 122K searches
Signals No Dominant Brand