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e17 led bulb
Worth a lookShows searches that convert (7.2% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.98avg listing price — sweet spot $15–$100
Review moat
Good1,243.03avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Good$5.74–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$205K$205K/yr · 219K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch