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e14 led bulb
Worth a lookShows a thin review moat (158 avg reviews), but high returns (8.3%) keeps it on the watch list.
Review moat
Great158avg incumbent reviews — the moat a new listing must climb
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.49–$28.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$179K$179K/yr · 167K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate