49
e12 socket
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good639.66avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Price range
Okay$5.16–$20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 90K searches
Signals No Dominant Brand