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62

e12 led bulb

Worth a look

Shows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 21Conversion 77Competition 81Returns 41Price range 68Avg price 65Brand share 87Review moat 44Quality gap 32

Market size

Incredible$3.1M

$3.1M/yr · 3.0M searches

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.86–$34.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.78

avg listing price — sweet spot $15–$100

Review moat

Okay2,114.34

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Trend