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e11 led bulb
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-4.1% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.07avg listing price — sweet spot $15–$100
Review moat
Good614.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Price range
Good$8.30–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$155K$155K/yr · 163K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Signals High Returns