45
e10 socket
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,261.86avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.84–$21.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 99K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality