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dust goggles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.43–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.23avg listing price — sweet spot $15–$100
Market size
Okay$190K$190K/yr · 197K searches
Review moat
Okay2,798.17avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand