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dusk to dawn sensor
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.77–$30.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Market size
Good$467K$467K/yr · 467K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,838.16avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand