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dura stilts
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible49.6avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 26K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$427.90avg listing price — sweet spot $15–$100
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$388.00–$526.13cheapest to priciest tracked listing — scored on the share inside $15–$100