55
dummy door knob
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-2.3% this quarter) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$2.64–$87.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Market size
Good$368K$368K/yr · 568K searches
Review moat
Okay1,530.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate