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duct insulation
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$39.71avg listing price — sweet spot $15–$100
Price range
Good$6.92–$138.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Review moat
Good1,052.17avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$178K$178K/yr · 172K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand