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drop cloth
Launch itA $2.0M/yr market growing +8.6% this quarter with returns at 2.0% — clears our launch bar.
Market size
Great$2.0M$2.0M/yr · 1.1M searches
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$2.67–$42.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,376avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand