43
drop ceiling lights
Skip itSoft demand (-18.9% this quarter) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good718.47avg incumbent reviews — the moat a new listing must climb
Avg price
Good$129.03avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$147K$147K/yr · 63K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Price range
Bad$15.10–$536.89cheapest to priciest tracked listing — scored on the share inside $15–$100