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drink lights
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$9.22–$39.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.74avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,967.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$71K$71K/yr · 121K searches
Brand share
Bad94%top-5 brand share — brand-locked demand