58
drill
Launch itA $20.2M/yr market growing +6.3% this quarter with returns at 2.7% — clears our launch bar.
Market size
Incredible$20.2M$20.2M/yr · 9.8M searches
Avg price
Great$52.92avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$19.70–$163.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,422.17avg incumbent reviews — the moat a new listing must climb
Signals High Price