52
drain plug
Worth a lookShows searches that convert (9.7% search→purchase), but prices mostly outside the sweet spot ($4.00–$15.47) keeps it on the watch list.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$287K$287K/yr · 323K searches
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Review moat
Bad6,877.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.00–$15.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand