35
drain plug filter
Skip itPrices mostly outside the sweet spot ($8.61–$15.85) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.98avg listing price — sweet spot $15–$100
Review moat
Okay2,785.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Market size
Bad$71K$71K/yr · 107K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$8.61–$15.85cheapest to priciest tracked listing — scored on the share inside $15–$100