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dragonfly lamp
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Review moat
Great308.78avg incumbent reviews — the moat a new listing must climb
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$93.38avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Okay$22.19–$187.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 56K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale