52
double outlet plug
Worth a lookShows searches that convert (10.1% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Good$12.55avg listing price — sweet spot $15–$100
Price range
Good$3.85–$26.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$176K$176K/yr · 140K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,749.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality