45
double light switch
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.60–$29.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,204.29avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 282K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality