51
double cylinder deadbolt
Worth a lookShows a sweet-spot price point ($28.13 avg), but high returns (5.5%) keeps it on the watch list.
Avg price
Incredible$28.13avg listing price — sweet spot $15–$100
Price range
Great$13.54–$116.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,176.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Market size
Okay$121K$121K/yr · 116K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate
Signals High Returns